Human+Kind Digital Strategy

A Digital Strategy for brand expansion and product training

Human+Kind needed a digital solution for expanding brand awareness, and providing educational material for existing and new suppliers. 

Human+Kind are an Irish skincare company with a focus on natural, ethical products. They were looking to expand brand awareness to new markets, as well as training existing suppliers on their product range. Because the products are natural, vegan and cruelty-free, they wanted to attract the right audience for their market launch.

We assessed their existing digital assets – an e-commerce website and social media accounts – and decided on a comprehensive digital strategy incorporating various digital marketing techniques. We set up an online learning platform to educate staff and suppliers on the features, benefits and ingredients of the products, as well as how to use and sell the products to a wide audience.